The Challenge - VOWN - A Canadian solution to a national problem

The challenge Canada can no longer ignore

Canada is one of the most digitally connected nations in the world — but almost every platform we rely on for our daily lives is owned and operated elsewhere.

From where we shop and book a ride, to how we order food, find jobs, and promote local events — the systems we use every day are extracting billions in value from our economy and giving little back in return.

What’s happening today

Canadians
spend over

$70+ Billion

annually through online
platform

What it means for Canada

We’ve built an economy that spends at home but grows elsewhere. The result?

Slower Innovation

Greater Dependency

And a generation of Canadian talent exporting their skills because there’s nothing to build here

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The cost of doing nothing

Without action, we will continue to lose jobs, talent, and economic value to systems that give nothing back to Canada.
Every day we wait, the gap grows wider — and the opportunities grow smaller.

This is the problem. Now here’s the plan.

Canada doesn’t need to reinvent the wheel — it simply needs to shift focus. The platforms we use every day already work — but they work for someone else’s economy. By transitioning to systems built and operated here, Canadians can access the same features, the same user experience, and often at a lower cost — while helping grow our own jobs, industries, and opportunities.

The longer we wait, the more we give away — and the harder it becomes to catch up.

The challenge Canada can no longer ignore

What’s happening today

What it means for Canada

We’ve built an economy that spends at home but grows elsewhere. The result?

Slower Innovation

Fewer High-Paying Jobs

Greater Dependency

And a generation of Canadian talent exporting their skills because there’s nothing to build here

Content not provided

Content not provided

The cost of doing nothing

This is the problem. Now here’s the plan.