The Challenge - VOWN - A Canadian solution to a national problem

The challenge Canada can no longer ignore

Canada is one of the most digitally connected nations in the world — but almost every platform we rely on for our daily lives is owned and operated elsewhere.

From where we shop and book a ride, to how we order food, find jobs, and promote local events — the systems we use every day are extracting billions in value from our economy and giving little back in return.

What’s happening today

Canadians
spend over

$70+ Billion

annually through online
platform

What it means for Canada

The issue isn’t just digital — it’s structural.

Slower Innovation

Greater Dependency

And a generation of Canadian talent exporting their skills because there’s nothing to build here

The cost of doing nothing

Every Canadian who shifts even one habit — where they shop, how they ride, what platforms they use — helps rebuild the economy from the ground up. But your choice carries more weight when others see it. Share it. Talk about it. Invite others to act.

This is the problem. Now here’s the plan.

Canada doesn’t need to reinvent the wheel — it simply needs to shift focus. The platforms we use every day already work — but they work for someone else’s economy. By transitioning to systems built and operated here, Canadians can access the same features, the same user experience, and often at a lower cost — while helping grow our own jobs, industries, and opportunities.

The longer we wait, the more we give away — and the harder it becomes to catch up.

The challenge Canada can no longer ignore

What’s happening today

What it means for Canada

The issue isn’t just digital — it’s structural.

The issue isn’t just digital — it’s structural.

Slower Innovation

Day shift to night shift

Greater Dependency

And a generation of Canadian talent exporting their skills because there’s nothing to build here

The cost of doing nothing

This is the problem. Now here’s the plan.